| Detailed Description: |
The Assistant Director of Events and Marketing is responsible for directing the Center’s engagement and visibility through two primary functions: leading the strategic execution and high-impact event management of signature and campus-wide programs, and developing and deploying a comprehensive marketing strategy for key initiatives and programs. The Assistant Director drives student, employer, alumni, and stakeholder engagement, manages complex logistical elements and event budgets, oversees all digital and print content production, and applies a data-driven approach to continuously innovate and maximize the impact of the Career Development Center.
In partnership with the Associate Director of Communications and Assessment, the Assistant Director implements the overarching strategic marketing, branding, outreach, and communications plans, to elevate departmental impact and achieve core department goals and initiatives. This role holds primary accountability for the end-to-end logistics and budgetary oversight of major campus-wide and externally facing events, including large-scale career fairs. The Assistant Director drives the unified brand and messaging strategy, utilizing all written and visual communication to boost engagement across internal and external stakeholders, including students, employers, and alumni, while ensuring institutional consistency through close collaboration with campus partners like University Communications. Integral to the office's operations, the position also develops and manages the robust event calendar and hires, trains, and supervises multiple student interns.
Duties and Responsibilities:
Event and Engagement Management
Integrated Marketing Strategy and Execution
Supervision and Management
- Exercise supervision of student interns, student employees, coordinator staff, as needed by the office
- Onboards and helps train new Career Development Center staff members on policies and procedures related to advertising, marketing and events.
- Contributes to the Career Development Center’s strategic plan, marketing initiatives, event management, and broader efforts
- Identifies opportunities for program awareness and impact, resource expansion, and increased participation
- Recommends operational improvements to align with departmental goals
- Analyzes quantitative and qualitative data to refine marketing and event efforts to best execute the Career Development Center’s mission
- Serves as liaison to professional associations to stay abreast of current developments in career development and marketing trends.
- Provides a supportive learning environment for students and staff.
Background check: Successful completion of a pre-employment background check.
Degree Verification Requirement: Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.
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| Job Requirements: |
Minimum Qualifications:
- Bachelor's degree in Marketing, Communications, Public Relations or related field or equivalent experience/training. SUBSTUTION: A high school diploma and two additional years of work experience may substitute for Bachelor’s degree, at the rate of one year of work experience is equivalent to two years of higher education.
- Minimum of three (3) years of related experience in event management and/or marketing strategy. SUBSTITUTION: A Master’s degree may substitute for up to one year of required work experience.
- Proven ability to lead strategic planning for integrated events and marketing initiatives, demonstrating the ability to drive concepts from ideation through implementation.
- Demonstrated leadership with the ability to provide direction, mentorship, and oversight to student employees, project teams, or professional staff.
- Proven experience in working with creative and cross-functional teams, meeting high-volume production deadlines.
- Relevant combinations of skills and experience will be considered.
Preferred Qualifications:
- Master’s degree in a related field or extensive experience in marketing, communications and event planning
- Experience within a higher education setting.
- Experience with Canva
- Experience with Adobe Creative Cloud Suite
- Experience with photography and studio lighting
- Experience with videography
- Website Content Management System experience; Specifically Cascade Server Content Management System (CMS)
- Experience with Notion
Performance Expectations - Knowledge, Skills and Abilities:
- Thorough knowledge of strategic planning, data-driven decision-making, and budget preparation/management.
- Strategic Event Direction, Operational Oversight, and Project planning/risk management skills.
- Advanced consulting, networking, and interpersonal communication skills with internal and external stakeholders.
- Expertise in creating and editing diverse marketing collateral (print and digital), including social media content, reports, and web pages.
- Exceptional organizational, detail-orientation, and time management skills, with the proven ability to multitask and thrive in a fast-paced environment.
- Strong writing, compiling, editing, and proofreading abilities for professional publications and mass communications (newsletters, emails).
- Ability to work with Adobe-based software packages, including Photoshop, Illustrator and InDesign, and other design platforms (e.g., Canva).
- Strong marketing, graphic design, and digital content creation skills (photo/video capture).
- Familiarity with Career Services technology, including CRM software and employer vendor platforms.
- Ability to cultivate an environment that is welcoming and effective for all individuals, with proven capacity to design inclusive communications and programs that engage diverse student, employer, and stakeholder populations.
- Ability to provide considerable knowledge in the formal supervision and training of staff.
- Ability to set objectives for professional development and continuous process improvement.
- Understanding and appreciation of the mission and values of the University and of the Career Development Center office.
- Ability to conduct outreach to employment communities and professional associations, alumni and professional colleagues.
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