| Detailed Description: |
The Marketing Coordinator, under direction of the Marketing Director and/or the Senior Marketing Manager, provides second-level support marketing efforts for Professional and Continuing Education’s degree programs to: support the execution of marketing campaigns that generate qualified leads for target programs; positively impact the fiscal performance; and assists efforts to nurture leads and increase enrollments. In addition, the Marketing Coordinator assists in the creation of research documents, reports, and content; coordinates projects; supports and monitors consistent branding and positioning for existing programs and those targeted for launch; and monitors the production of comprehensive and multi-channeled marketing and communications campaigns with the goal of generating leads and increasing student enrollments and revenue. Must have excellent writing, spelling, grammar. Proven ability to anticipate needs and take initiative.
Duties and Responsibilities:
Assist the Marketing Director and/or Senior Marketing Manager in the development, implementation and execution of an integrated, marketing, and communications strategy, including but not limited to:
- Implementation of program-specific, multi-channeled digital marketing and communication plans for degree programs including: website maintenance, email marketing, social media, organic search, and PPC activities.
- Assists in all promotional print, television, Web, radio advertising, social media and direct mail marketing of programs/courses assigned, and assists withbooking of media, career and educational portals, print, broadcast, trade shows and referral development.
- Support the Marketing Director and/or Senior Marketing Manager to define keywords, audience profile, write content, and position programs for pay-per-click (PPC), search engine optimization (SEO), and online education directories (OEDs).
- Coordinate with external vendors including designers, printers, marketing services and mail processing to develop and execute jobs, such as, collateral items, HTML email, website and landing pages, direct mail, print, etc.
- Implement email marketing initiatives including message development, copywriting, design, image selection, creating/testing HTML and developing corresponding landing page.
- Supports the Marketing Director and/or the Senior Marketing Manager with the delivery of a high-converting (lead-to-student) stream of inquiries from the most cost effective lead sources.
- Supports the processing of marketing-related contracts and invoices.
Monitor, track, and report on marketing campaigns and program activities, including but not limited to:
- Tracks inquiries from potential students and coordinates with enrollment advisors to ensure each potential student is experience a high level of customer.
- Calculates return-on-investment (ROI) on campaign expenditures using provided data.
- Tracks and reports on cost-per-lead (CPL) and cost-per-start (CPS) by each source per program.
- Prepares weekly program reports and semester reports.
- Supports performance analysis and monitoring trends across various marketing channels.
- Tracks and monitors expenses against budget.
Assist the Marketing Director and/or the Senior Marketing Manager with student retention efforts, program development, and the launch of new degree programs, including but not limited to:
- Coordinates ongoing student engagement efforts, including managing student success website and developing email communications.
- Implements initiatives that support an increase in program referrals.
- Assist in all aspects of a new degree launch, such as competitive analysis, copywriting, email development, website build, and development of marketing and advertising materials.
- Conducts secondary research for all programs assigned and build out standard research templates.
General duties:
- Researches new marketing channels and emerging opportunities to specific target audiences.
- Participates in outreach efforts, career fairs, and other similar events
Supports the Marketing Director and/or Senior Marketing Manager to execute multi-channeled and comprehensive marketing plans for each degree program.
Anticipates and solves common problems.
Coordinates marketing campaigns, monitors yield, and tracks performance against program-specific goals.
Execute and implement social media, email, paid search and other digital marketing tactics.
Special Conditions of Employment:
- Must be able to work flexible hours including evenings and weekends in order to meet project deadlines.
- Must be able to work with all required technologies and tools.
Background check: Successful completion of a pre-employment background check.
Degree Verification Requirement: Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.
|
| Job Requirements: |
Minimum Qualifications:
- Bachelor’s degree is required.
- At least 1 year of experience in digital marketing and, lead generation and/or marketing-related project management.
Performance Expectations - Knowledge, Skills and Abilities:
- Basic knowledge and understanding of marketing strategy.
- Strong creative and problem-solving skills.
- Proficient with Microsoft Office, especially Excel and Word.
- Working knowledge of project management fundamentals.
- Excellent written and oral communication skills.
- Demonstrated ability to handle multiple tasks efficiently and accurately.
- Excellent attention to detail.
- Excellent customer service skills.
- Excellent writing, spelling, and grammar skills.
- Basic knowledge of functional area and understanding of how work may impact other areas.
- Fundamental analytical skills to conduct analysis and develop recommendations, demonstrating organization and problem-solving skills.
- Strong skill in using business software systems in the completion of work assignments; i.e. Word, Excel and working knowledge of PowerPoint, design programs, web analytic platforms, search (paid and organic), and customer relations management (CRM) software. Basic experience with Adobe creative suite and basic video editing skills are preferred.
- Strong knowledge of the fundamentals of writing, grammar, syntax, style, and punctuation.
- Strong proofreading skills. Basic skills to write clear, lively, engaging, and compelling copy in a variety of styles appropriate to target audiences and/or the broader public, while ensuring adherence to the campus message.
- Thorough attention to detail. Strong and effective verbal, written, and interpersonal communication and presentation skills.
- Experience with Google Analytics, marketing automation software, setting up email campaigns, and analyzing results.
- Fundamental research skills to conduct needs assessment and secondary research over the internet. Strong fact-verification skills.
- Strong knowledge of project management fundamentals.
|
