The digital media production specialist (DMPS) is responsible for producing and editing videos, vlogs, and other multimedia stories for multiple platforms including print, electronic, social media, and broadcast to increase awareness of USD’s mission, faculty thought leadership, and illustrate the case for philanthropic support of the institution and its programs, initiatives, and priorities. The DMPS works with a wide range of media including video, photography, sound, motion graphics, animation, and graphic design. This position will infuse new ideas and techniques into projects to elevate the value of the creative team. With strategies developed by the director of Digital Communications and the associate vice president for University Marketing and Communications, the DMPS will promote faculty research, student success, special achievements, select events, and video press releases. This position works to establish and maintain excellent relationships with campus-wide news sources and collaborators. The DMPS will train faculty and staff on new technology and production techniques to enhance video storytelling within the academic units, athletics, and administrative divisions. This position will also research and make recommendations for equipment to support the multimedia teams across campus and round out the university’s inventory.
Duties and Responsibilities
- Emphasize video as a complementary form of communication to articles, press releases, and other thought leadership initiatives as part of the overall content strategy developed by University Marketing and Communications (UM&C).
- Serve as in-house lead consultant and project manager on institutional video projects from concept to completion; define scope and obtain pertinent project details for timely production and targeted messaging within budget.
- Broadcast live events utilizing intra-campus digital audio/video systems from multiple locations across campus.
- Independently record or produce and direct the recording of multiple cameras in a studio or on location; support internal marketing and communications personnel for video programs within different departments when necessary.
- Ensure equipment is available and suitable for the production/event (e.g. special events and initiatives, orientations, Commencement ceremonies, groundbreaking milestones) and environmental conditions; arrange for cameras, sound, lighting equipment and personnel (if necessary) for digital production with broadcast quality equipment, if available.
- Edit video utilizing packages such as, but not limited to: Premiere Pro, After Effects, Final Cut, Avid Media Composer, Lightworks, iMovie, etc.
- Copy and distribute final video productions to websites, YouTube, Vimeo, Panopto and podcast platforms (Apple Podcasts, Spotify, Google Podcasts, etc.).
- Manage and archive institutional video marketing inventory, maintain and archive digital files of broadcast and visual media, prepare and manage when appropriate.
- Adapt production procedures to meet the unique requirements of campus media production requests. Some of these projects are of a national scope representing USD.
- Provide media support for live staging of large format screening of video and data presentations.
- Write and distribute video releases, public service announcements, and media alerts for print, broadcast, and electronic media.
- Conceptualize, shoot, and edit video packages.
- Produce a consistent flow of features and news stories that effectively position USD, emphasize strategically important programs or developments, and differentiate the university from peer institutions.
- Work to increase the visibility of the president, faculty, and key administrators as spokespersons in their respective areas of expertise.
- Organize and orchestrate video requirements for press conferences in conjunction with the Office of Media Relations, and other media events as needed.
- Stay abreast of the latest cutting-edge techniques in the field; train faculty and staff on new technology and production techniques.
Special Conditions of Employment:
The University of San Diego is requiring all employees to follow our Covid-19 vaccine requirement process. https://www.sandiego.edu/onward/
Background check: Successful completion of a pre-employment background check.
Degree Verification Requirement: Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.
- Requires high school diploma.
- Minimum three years’ experience in multimedia video editing and production.
- Strong technical ability and knowledge of video production, audio editing techniques, audio/video formatting and tools, animation, motion-capture, streaming technology, and lighting.
- Experience coordinating and directing the execution of creative photographic assignments for advertising, news, publicity, and/or technical use.
- Strong understanding of up and coming technology related to conversion of audio/video to the server environment.
- Knowledge of video audio/video podcasting and streaming media and other integrated technology tools.
- Experience operating a variety of standard and special-purpose still and/or video cameras.
- Fluency with video development/editing programs.
- Full knowledge of digital communications industry standards and best practices.
- Strong conceptual and story development skills; ability to think creatively and analytically.
- Solid word processing, web, database management, and social networking skills.
- Must be an experienced user of the Adobe Creative Suite of applications and proficient using Microsoft PowerPoint, Word, and Excel; able to work on both Mac and PC operating systems.
- Commitment to the mission and values of USD.
- Must be friendly and personable.
- Bachelor’s degree in Journalism and/or Communications.
- Minimum three years’ experience in combination of media marketing and university experience preferred.
- Experience with live broadcast operations preferred.
- Experience working in Adobe Premiere Pro and with mobile editing software like iMovie and similar editing programs is preferred.
Performance Expectations: Knowledge, Skills & Abilities
- Exceptional video shooting and editing skills.
- Comprehensive understanding of digital media and production principles and the ability to work effectively with content providers.
- Demonstrated ability to develop and execute production schedules from concept through completion.
- Excellent written and oral communication skills required as well as exceptional critical listening and thinking skills. Command of the English language, including AP writing style, and standard grammar, spelling, punctuation, syntax, and proofreading skill.
- Demonstrated experience working simultaneously on multiple projects under tight deadlines; attentive to details and solid communication, design, and time-management skills.
- Ability to write effectively for the web.
- Creative and innovative thinker with the ability to work independently or as an active, productive member of a team.
- Strong interpersonal skills and professional personal presentation; able to deal effectively and diplomatically with diverse personalities; maintain tact and discretion in all interactions; must remain calm under pressure.
- Ability to assume responsibility, problem solve, and exercise independent judgment when making decisions.
- Maintain strict confidentiality of sensitive information.
- Ability to work some evenings and weekends for events and during crisis situations, as needed; business needs may also require individual to be able to work various shifts and times.
- Ability to delegate projects to student interns assigned to Digital Communications, working closely with the departmental supervisor.
- Ability to become familiar with university history and academic units.