The Assistant Dean of Marketing and Advancement (AD) for the Joan B. Kroc School of Peace Studies (Kroc School) leads initiatives to increase awareness and support of the School and its programs. The AD develops School-wide strategies to significantly engage with a variety of external stakeholders that include: potential students, partners, donors, and alumni, and to gain philanthropic support. The AD provides overall direction for the advancement of the School by providing leadership and services that support the goals of the School. This includes creating activities and initiatives that attract private support, enhancing marketing communications with internal and external constituencies, and strengthening our connections in the larger community. The Assistant Dean reports to the Dean of the Kroc School, with a dotted reporting to the University's Associate Vice President of Development. The AD must have experience in marketing while excelling at managing relationships, including donors and potential donors. The selected candidate must be able to effectively communicate the Kroc School’s unique story, its vision, and impact and reflect the organization’s culture as a whole.
This position receives supervision from the Dean, and exercises supervision over the Assistant Director of Student Recruitment and Outreach, Communications and Marketing Manager, Donor Relations and Stewardship Coordinator.
Essential Duties and Responsibilities:
• Create, plan and coordinate fundraising communications, publications, brochures, and special events. This includes identifying and acting on opportunities to highlight and promote the Kroc School. • Create and supervise marketing initiatives for graduate student recruitment and enrollment. • Working with the Communication and Marketing Manager and the Assistant Director of Student Recruitment and Outreach, plan and implement innovative marketing strategies to identify and solicit a diverse group of potential employers.
• Supervise outreach initiatives to recruit and enroll new graduate students, locally and globally. • Develop direct relationships and contacts, and foster effective outreach with employers, alumni, and other placement professionals. • Continuously grow alumni and employer outreach programs and current job listings. • Work closely with the Office of Alumni Relations to cultivate and enhance employer and alumni relationships. • Attend and supervise the organization of alumni and employer networking functions. • Develop and lead a plan for creating strategic partnerships with for-profit, nonprofit and government organizations in order to expand the School’s impact and its reputation locally, nationally and internationally. • Oversee and coordinate existing partnerships. • Cultivate new corporate partnerships for employment and sponsorships
• Identify and research priority prospects for major gifts and implement fundraising strategies and activities. • Work effectively with University Advancement: Advancement Services, Foundation Relations, Alumni Relations, Parent Relations, Annual Giving, and academic leadership to identify and research new qualified major gift prospect alumni, parents, friends, faculty, corporations and foundations in order to support the School’s fundraising priorities. • Work closely, collaboratively and cooperatively with the Director of Annual Giving, with regard to annual giving for alumni and identify new qualified President’s Club and major gift prospect, and the Planned Giving Officer, to secure deferred and estate gifts. • Work closely with the Donor Relations & Stewardship Coordinator to secure new gifts and increase support from prospects with the capacity to make contributions of $5,000 or more. • Achieve fundraising goals as established by the Dean and the Associate Vice President of Development, University Relations. • Foster successful fundraising in the School working closely with the Dean, Institute Directors and the Donor Relations & Stewardship Coordinator. • Proactively manage a portfolio of individual, corporate and foundation prospects, developing and executing prospect strategies leading to solicitation and philanthropic investment. Track and report key performance measurements in Advance database.
● Master’s Degree in Business Administration, Communications/Public Relations or related field.
● A minimum of 7 years of experience in positions in which marketing was an integral function or an equivalent combination of education and experience.
● 3 - 5 years of experience in external/donor relations and leading a major marketing and/or fundraising campaign.
● Experience building and maintaining long-term relationships with community and corporate partners and/or with fundraising constituents.
● Experience in working with cross-functional teams.
● Ability to design and manage strategic plans.
● Experience overseeing special events.
● Outstanding ability to communicate effectively, both in writing and orally, with a diverse audience.
● Demonstrated interpersonal skills and ability to inspire confidence, to motivate and to persuade.
● Entrepreneurial, creative, self-starter and oriented toward action and results.
● Experience working in a fast-paced, results-oriented environment with complex and evolving relationships and priorities.
● Requires ability to drive
Performance Expectations: Knowledge, Skills & Abilities:
• Knowledge and experience in marketing.
• Knowledge of fundraising and advancement.
• Goal-oriented and dedicated to the mission, vision, and goals of the Kroc School.
• Ability to create and implement operating plans to keep fundraising and engagement activities focused, prioritized, effective, and timely.
• Strong management and interpersonal skills with the ability and personality to work collaboratively, accept responsibility, earn the respect of faculty, and motivate colleagues, volunteers, and donors; personal energy and enthusiasm and the ability to energize others; values the knowledge and contributions of others.
• Ability to supervise a team of marketing and development professionals and staff.
• Excellent written and oral communication skills; demonstrated success in shaping gift opportunities, writing proposals, and closing gifts.
• Understanding of best practices and emerging trends in major gifts; knowledge of planned giving (bequests, trusts, gift annuities).
• Ability to work productively with minimal supervision and contribute to a team.
• Ability to coordinate major gifts with other Development activities, participate in high-level gift discussions, and partner with Alumni Relations and Communications as appropriate to maximize results.
• Sound judgment and integrity.
• A high-level user of Microsoft Office applications and constituent databases
• Willingness and ability to travel
Background check: Successful completion of a pre-employment background check.
Degree Verification Requirement: Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.